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Who’s behind Low Tide

Álvaro Grillo

Show, don’t tell.

Filmmaker, editor and AI creative director.

Andalusia, Spain · Working remotely, worldwide

  • 5+years
  • 300+pieces
  • 14+industries
  • 3M+views

My story

I’ve always had more ideas than the means to bring them to life. Until now.

For more than five years I’ve been shooting and editing campaigns for brands and professionals across many industries, racking up millions of views. I studied filmmaking after school and specialized in post-production, where the rhythm, color and sound of every piece are decided. I know what a shoot costs because I’ve done them, and I know what makes a video work on social media because I’ve spent years watching them work, and fail. We live in an attention economy, and making people feel something has always been the best way to connect.

Years ago I founded my own dance club and, later, a creative studio for social media with a partner. That’s where I learned to think the way a business thinks: what it needs to sell, to whom, on what budget and by when.

I like being on the technological frontier: knowing where the world is heading and adapting in time. I’ve been following generative AI since the first models, and the day I saw I could create images and videos that would once have needed a production crew, actors and a huge budget, it blew my mind. It was clear to me: for someone with more ideas than means, it was exactly what was missing.

Today I direct video productions with my own method, from creative direction to the final cut. I rely on AI tools like Higgsfield and Claude Code, and on classic tools like DaVinci Resolve. And I keep exploring everything the tech ecosystem has to offer. It changes every week, and keeping up is part of my job. I happen to love it, too.

Creativity is a gift. Judgment is a duty.

Outside of work I’m a dancer, and I’ve always had a very strong connection with music and creativity. I also surf, and the sea is very present in my life. That’s where the name Low Tide comes from.

Besides film, I trained as an EMT and volunteered as a medic when the war in Ukraine broke out. I learned a lot from every one of those stages, and they all led me to the same conclusion: what matters is the value you give the world. I believe we’re just passing through and that, as Einstein put it, the value of a person lies in what they give, not in what they’re able to receive.

AI brings the tools. The judgment is mine.

If the idea is already in your head, the hard part is done. Leave the rest to me.